Sales for founders: How to get your first “yes” without being pushy

Learning goal

No startup survives without sales.

But many founders delay selling because they think they need a perfect product, or they’re afraid of sounding “salesy.”

Here’s the truth: sales at the early stage isn’t about closing.
It’s about learning how to help people, one honest conversation at a time.

When you sell from a place of value and curiosity, it becomes easier, faster, and more real.

Why it matters

1. Selling is helping
   Great sales conversations feel like problem-solving sessions.

Start with this mindset:
“I’m here to understand their problem, and see if I can help.”

You don’t need to convince anyone.
Just listen, ask smart questions, and offer value.

2. Talk to people before you pitch
   Start with real conversations, not a pitch deck or demo.

Ask:

• “What’s the biggest challenge you’re facing with ____?”

• “How are you solving it now?”

• “What’s frustrating about that?”
  Then, and only if there’s a fit, introduce your offer.

3. Know your offer and keep it simple
   A clear offer builds confidence. Know:

• Who it’s for

• What it helps with

• What they get

• How much it costs (if applicable)

Say it in one sentence.
Example:
“We help small online sellers deliver same-day in metro Cebu, without tech headaches.”

4. Start with warm leads
   Begin with people close to the problem:

• Past clients, colleagues, classmates

• People who’ve shown interest

• Mutual contacts who know your audience

Use personal messages, not spam. Keep it relevant.

5. Handle objections with curiosity
   When someone says, “I’m not sure it’s for me,” don’t push. Ask:

• “What’s holding you back?”

• “What would make this more useful?”

Objections are not rejection.
They’re insights you can use to improve your pitch or your product.

Quick checklist

• You’re leading with curiosity, not pressure

• You’re talking to people who actually have the problem

• Your offer is clear, simple, and relevant

• You’re reaching out personally, not blasting messages

• You treat objections as feedback

What to do next / StellarPH tip

Pick 5 people who might benefit from your solution.

Reach out, not to sell, but to learn.
If it’s a real fit, the sale will come naturally.

You don’t need to be a salesperson to sell.
You just need to care, listen, and offer something useful.