Launch: Getting to market

You’ve built your MVP.
Now it’s time to find out what happens when real people use it.

Launch doesn’t mean going viral.
It means putting your solution in front of actual users and learning how they respond.

At this stage, you don’t need 10,000 users.
You need 10 who care.
10 who try.
10 who show you what’s working, and what’s not.

What you’re testing is not just the product, but your message, your channels, and your offer.
This is where you learn what it really takes to earn trust, attention, and traction.

Your goal

Put your MVP in front of the right people, learn how they respond, and take your first real steps toward traction.

Ask yourself

• Where are my potential users already spending time?

• What message would make them curious enough to try this?

• What do they do after they try it, and where do they drop off?

What you should be doing now

• Choose 1–2 traction channels that fit your audience (e.g., direct outreach, Facebook groups, LinkedIn, email)

• Invite real users to try your MVP

• Track what happens: signups, feedback, usage, retention

• Adjust fast: messaging, onboarding, or features

• Start learning how to communicate value clearly, this is sales, even if you’re not selling yet

StellarPH Tip

You’re not trying to impress the whole world.
You’re trying to help a few real people, really well.
Start there.

Small launches. Real feedback. Honest traction.
That’s how startups win.