Learning goal

Starting a startup is exciting, until it’s time to talk ownership.
That’s when things get real.

Equity splits often create the biggest tension between co-founders.
Not because people are greedy, but because expectations aren’t clear.

This guide helps you split equity in a way that feels fair, reflects contributions, and protects your startup from future conflict.

Why it matters

1. Early splits shape long-term trust
   How you divide equity says a lot about how you value each other’s work.

2. “Equal by default” isn’t always equal
   Fair ≠ 50/50. Real fairness comes from clarity around effort, risk, and roles.

3. A bad split can break a great idea
   Misaligned equity leads to resentment, exits, and sometimes, shutdowns.

What equity actually means

Equity = ownership in your startup.
It means decision rights, future value, and long-term responsibility.

So don’t split it by gut feel or vibes.
Use real data: Who’s doing what? Who’s committing what? Who’s at risk?

What to do (before it gets messy)

1. Talk about contributions honestly
   Ask:

   • Who’s full-time vs part-time?

   • Who’s investing money or using their network?

   • Who’s building, selling, managing, funding?

   If roles aren’t equal, the split shouldn’t be either.

2. Use tools to guide the conversation
   Try:

   • Slicing Pie

   • Founder's Pie Calculator

   These tools let you turn skills, time, and capital into numbers—so the process feels clear, not personal.

3. Add vesting to protect everyone
   Vesting means equity is earned over time.
   Common structure: 4 years, with a 1-year cliff
   If someone leaves early, they don’t walk away with half the company.

4. Put it in writing
   At the very least, draft a shared agreement that includes:

   • Roles and responsibilities

   • Equity percentages

   • Vesting terms

   • What happens if someone leaves

   Even a Google Doc is better than a handshake.

Quick checklist

You’re on the right track if:

• You’ve discussed roles and expectations openly

• You’ve used a tool or framework to guide the split

• You’ve agreed on a vesting plan

• You’ve written down the agreement

• Everyone feels respected and aligned

StellarPH tip

Have this conversation early, before you get funded or even build.
Equity isn’t just about money. It’s about trust, fairness, and long-term momentum.

Start fair. Stay aligned. Build stronger.