How to build a pitch deck investors in the Philippines will actually read

Learning goal

Your pitch deck is often your first impression.
Whether you’re pitching to investors, applying to an accelerator, or meeting a potential partner, your slides tell the story of what you’re building, and why it matters.

But most pitch decks fail because they try too hard.
Too much text. Too little proof. No clear ask.

A great deck doesn’t impress with jargon.
It earns attention through clarity, traction, and trust.

Why it matters

1. Investors don’t fund ideas—they fund momentum
   Your deck needs to show you’re already moving, not just thinking.

2. Clarity builds credibility
   If someone can’t explain your startup after one read, they won’t fund it.

3. You only get one shot to get in the room
   The right pitch deck doesn’t close the deal. It gets you the next meeting.

What to include in your PH pitch deck

Keep it to 10–12 slides. No essays. No animations. Just clarity.

1. Problem – What urgent, real-world pain are you solving?

2. Solution – What exactly are you building, and how does it solve the problem?

3. Market – Who are your users, and how big is the opportunity locally or regionally?

4. Traction – What have you already done? (users, pilots, revenue, waitlists)

5. Business model – How do you earn money, or plan to?

6. Go-to-market – How will you find and convert users?

7. Competition – Who else is solving this, and why are you better or different?

8. Team – Why are you the team to solve this problem?

9. Financials – Revenue, burn rate, projections, unit economics

10. Ask – How much are you raising, and what will it fund?

Optional: vision or impact slide, especially if relevant to education, climate, or inclusion.

What PH investors look for

• A real pain point, backed by local insights

• Simple, useful solutions (not hype)

• Clear signs of traction and hustle

• A team with relevant skills or grit

• Numbers that make sense for the stage

They’re not expecting perfection, they’re looking for progress, honesty, and momentum.

Common mistakes

• Slides are too long or too wordy

• Missing traction, or vague metrics

• Claiming “no competition”

• Overpromising with no path to deliver

• No funding ask, or unclear next steps

Quick checklist

You’re ready to pitch if:

• Your deck covers the 10 core slides

• It flows like a story, not just facts

• You’ve included real traction or evidence

• You’ve practiced the pitch with others

• You’re clear on your ask and your runway

StellarPH tip

Your first deck doesn’t need to be perfect, just real.
Build the rough version, then test it with mentors or peers.
Ask them: “What’s confusing? What’s missing?”

Every slide should do one thing: earn you the next conversation.

Need help? Check our guide: stellarph.io/news/pitch-deck-guide